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A sociological study of the nurse's image content aspects

https://doi.org/10.31660/1993-1824-2023-1-41-53

Abstract

The article is devoted to a comprehensive analysis of the peculiarities of the perception of nursing, which is the most common medical profession in terms of the number of employees in the world, and the image of a nurse in the mass consciousness of Moscow residents. Based on the results of the study, the characteristic features of both the "abstract" image of a nurse as a modern nursing specialist, and also the "concrete" image, saturated with associations formed by the real experience of interaction between patients and nurses, as well as having absorbed various social stereotypes, were identified and summarized. The analysis of the collected information helped to formulate conclusions regarding the current social perception of the profession, as well as to develop practical recommendations and outline the prospects for the development of a positive image of a nurse in the mass consciousness. The current trend in the development of the profession of a nurse in our country is associated with the creation of conditions for the vaster autonomy of nursing staff, the expansion of its functionality. It is important to support this transformation of the profession with competent information campaigns aimed at raising the status of the profession and its prestige.

About the Authors

I. V. Bogdan
Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department
Russian Federation

Ignat V. Bogdan

Moscow



S. Yu. Katsaurova
Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department
Russian Federation

Svetlana Yu. Katsaurova

Moscow



D. P. Chistyakova
Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department
Russian Federation

Dariya P. Chistyakova

Moscow



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For citations:


Bogdan I.V., Katsaurova S.Yu., Chistyakova D.P. A sociological study of the nurse's image content aspects. Proceedings from higher educational institutions. Sociology. Economics. Politics. 2023;16(1):41-53. (In Russ.) https://doi.org/10.31660/1993-1824-2023-1-41-53

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ISSN 1993-1824 (Print)