Theoretical and practical aspects of social sphere management in the Yamalo-Nenets Autonomous Okrug

This article discusses social management challenges in Arctic region, using the example of existing social issues in the cities of the Yamalo-Nenets Autonomous Okrug. The theoretical concept is based on the authors' ideas, who postulate rational management principles, the evolutionary transformation of modern society principles that imply the mutual influence of economic and social factors. In additional, this concept advocates the importance of humanization and harmonization of public relations, the significance of the human factor, and citizens' initiatives. Improving the social sphere in the northern region can be achieved through successful business practices and implementing market mechanisms that balance state, public, and private interests. The article argues that optimizing managerial regulation in the region's social sphere is based on well-established legislative practice of social welfare.

An analysis of scientific literature, along with qualitative and quantitative empirical research, uncovered the most pressing social issues in the region. This analysis led to insights about the current state of the social sphere in the Yamalo-Nenets Autonomous Okrug and helped identify strategies to optimize management approaches that aim to enhance public trust in government authorities. The interpretation of primary sociological data allowed to highlight critical areas for socio-economic development in the region's cities, such as healthcare, education, housing affordability, rising utility prices, and access to consumer goods. The survey results revealed respondents' priorities, which included health, family, financial stability, employment, etc. Furthermore, the survey results underscored the necessity of considering public opinion on enhancing social infrastructure and establishing continuous feedback with residents regarding vital socio-economic development sectors in cities.

In conclusion, the study emphasizes the importance of improving socially-oriented managerial efforts and adopting principle of integrity that considers both economic and social indicators. These indicators enhance overall satisfaction with the quality of public services, including medical, educational, and other services. Only a comprehensive strategy for addressing social challenges is crucial for fostering public well-being, improving human capital, and optimizing the social sphere in the region.

1. Lebedev, P. N. (1982). Socialnoe upravlenie. Leningrad, LGU Publ., 255 р. (In Russian).

2. Popodko, G. I. (2012). Management concept of sosial sustainability of regional economic system. Fundamental research, (6-2), pp. 511-515. (In Russian).

3. Sekirina, E. E. (2018). The modernization of public administration in case of information society’s development. Rudn journal of public administration, 5(2), pp. 200-206. (In Russian). DOI : 10.22363/2312-8313-2018-5-2-200-206

4. Dyurkgeym, E. (1995). Sociologiya. Eyo predmet, metod, prednaznachenie. Moscow, Kanon Publ., 352 p. (In French).

5. Parsons, T. (2002). O sotsial'nykh sistemakh. Moscow, Akademicheskiy Proekt Publ., 832 p. (In Russian).

6. Merton, R. K. (1968). Social Theory and Social Structure, Free Press, 702 р. (In English).

7. Giddens, E. (2005). Ustroenie obshchestva: ocherki teorii strukturatsii. Moscow, Akademicheskiy proekt Publ., 528 p. (In Russian).

8. Berger, P. L., & Luckmann, T. (1966). The Social Construction of Reality. A Treatise on sociology of Knowledge.

9. Bourdieu, Pierre. (2005). Espace social: champs et pratiques. (In French).

10. Latour, B. (2007). Reassembling the social: An introduction to actor-network-theory. Oup Oxford, 361 p. (In English).

11. Manuel Castells. (1998). Information Age: Economy, Society and Culture. Oxford: Blackwell Publishers. (In English).

12. Altukhov, V. R. & Pertseva, P. V. (2019). Gosudarstvennoe upravlenie kak spetsificheskiy tip sotsial'nogo upravleniya. Aktual'nye problemy regional'noy sotsiologii: sbornik trudov konferentsii, Kursk, 30 aprelya 2019 g., Vypusk 3, Kursk, Yugo-Zapadnyy gosudarstvennyy universitet Publ., pp. 121-125. (In Russian).

13. Dobrenkov, V. I., & Kravchenko, A. I. Sociologiya. Moscow, INFRA-M Publ., 624 p. (In Russian).

14. Zborovskiy, G. E. (2023). Izbrannoe: 1972–2022 Ekaterinburg. Gumanitarnyy universitet Publ., 749 p. (In Russian).

15. Hood, C. (1991). A Public Management for All Seasons? / C. Hood. –– Text: direct // Public Administration, 69(1), pp. 3-19. (In Еnglish). DOI 10.1111/j.1467-9299.1991.tb00779.x.

16. Belonozhko, M. L. Gerasimova, G. I., & Pinigin, I. E. (2022). Socio-economic theories of territorial development management. Proceedings оf Higher Educational Institutions. Sociology. Economics. Politics, 15(2), рр. 9-22. (In Russian). DOI: 10.31660/1993-1824-2022-2-9-22

17. Urzha, O. A. (2015). Integratsiya interesov sotsial'nykh grupp i sloev kak osnova effektivnogo sotsial'nogo upravleniya. Materialy Ivanovskikh chteniy, (4), pp. 257-262. (In Russian).

18. Kuzmina, E. E. (2024). Kompleksnyj analiz hozyajstvennoj deyatelnosti. Moscow, Izdatel'stvo Yurayt Publ., 514 p. (In Russian).

19. Krivonosov, A. D. (2008). Situacionnyj analiz: metodologiya i metodika raboty s situacionnymi zadachami. Sankt-Peterburg, Piter Publ., 135 p. (In Russian).

20. Ukaz Prezidenta Rossiyskoy Federatsii "O Strategii razvitiya Arkticheskoy zony Rossiyskoy Federatsii i obespecheniya natsional'noy bezopasnosti na period do 2035 goda". (In Russian). Available at: http://pravo.gov.ru/proxy/ips/?docbody=&firstDoc=1&lastDoc=1&nd=102888023

21. Postanovlenie Pravitel'stva Rossiyskoy Federatsii ob utverzhdenii gosudarstvennoy programmy Rossiyskoy Federatsii "Sotsial'no-ekonomicheskoe razvitie Arkticheskoy zony Rossiyskoy Federatsii". (In Russian). Available at: http://static.government.ru/media/acts/files/1202104020037.pdf

22. Postanovlenie Zakonodatel'nogo Sobraniya YANAO "O strategii sotsial'no-ekonomicheskogo razvitiya YAmalo-Nenetskogo avtonomnogo okruga do 2035 goda". (In Russian). Available at: https://docs.cntd.ru/document/574785875.