Corporate social responsibility in the context of supporting families with children or planning to have children

This article explores corporate social responsibility in the context of supporting employees who have children or plan to have them. In light of the demographic crisis in Russia, particularly in Russia, particularly in the Omsk Oblast, this study examines the initiatives of large companies that have developed social support programs for family-oriented employees. The primary focus is on analyzing successful case studies aimed at increasing birth rates by creating conditions that allow employees to balance work and family life. The study reveals that, despite the economic incentives included in state policies, the main issue of the demographic crisis remains unresolved. The demographic situation is further exacerbated by economic problems, a declining number of reproductive women, and uncertainty in the labor market. For this reason, the article suggests engaging businesses in supporting families as a sustainable solution to increase birth rates and improve employees' quality of life. Modern labor market research confirms a shortage of young professionals, presenting employers with the challenge in retaining and motivating their personnel. The labor market competition index in various Russian regions remains low. Furthermore, the high migration rate of skilled workers from these areas aggravates the staff shortage, especially in the industrial and manufacturing sectors. The article provides examples of company programs from organizations such as "Norilsk Nickel", "Transneft" and "MMK". These programs include support measures like material assistance, favorable conditions for large families, and medical and educational services for employees' children. The study demonstrates that these measures, aimed at reinforcing family values, can increase employee loyalty and productivity. Recruitment agencies report that in Omsk the cost of adapting a new employee can exceed 90,000 rubles. Programs of major companies not only serve to motivate employees but also create stable conditions for families, thereby reducing turnover and stabilizing work teams. Thus, based on modern statistical data, this article confirms that implementing social support programs for employees with family responsibilities has a significant positive impact on both the demographic situation and various business performance indicators.

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