This article deals with the integration of artificial intelligence systems into life activities of society. We analyze the various fields where artificial intelligence technologies are applied and assesses their potential and feasibility in supporting law enforcement activities. The article also reviews regulatory documents that govern, regulate, and promote the activities of companies and organizations involved in the development and implementation of artificial intelligence technologies. Furthermore, we discuss the role of artificial intelligence in enhancing decision-making processes, increasing efficiency, and improving productivity within law enforcement. One of the most promising areas for artificial intelligence application in combating and preventing crimes is video analytics. The article also examines sociological studies regarding the attitude of our country's citizens toward using artificial intelligence technologies in in different life sectors, including security. We highlight factors that may limit the adoption of these advanced technologies, such as concerns about potential errors and system failures that could disrupt society. Additionally, citizens expressed that they prefer humans to make final decisions, while artificial intelligence is seen as consultative powers. Overall, respondents generally support the use of artificial intelligence systems in security. They believe that decisions should be made for the benefit of society as a whole, not individual citizens, but under the condition that personal data and privacy rights are adequately protected.

This article offers a thorough analysis of illegal labour migration, which poses a significant threat to the national security of the Russian Federation. The relevance of the topic has increased due to the growing scale of migration flows in the context of globalization and their negative impact on the socio-economic and political stability of host countries. The aim of the study is to identify key aspects of the national security threats associated with illegal labor migration and to propose recommendations on how to resolve it. The study highlights significant contradictions in the approaches to this problem. On one hand, stricter migration policies and enhanced border controls are viewed as necessary measures. On the other hand, such approaches can lead to an increase in the criminalization of migration processes. Additionally, there are disagreements regarding the economic consequences of these policies. In conclusion, a number of priority measures are discussed, focusing on enhancing control over illegal labor migrants and aimed at improving Russian migration policy.

This article discusses social management challenges in Arctic region, using the example of existing social issues in the cities of the Yamalo-Nenets Autonomous Okrug. The theoretical concept is based on the authors' ideas, who postulate rational management principles, the evolutionary transformation of modern society principles that imply the mutual influence of economic and social factors. In additional, this concept advocates the importance of humanization and harmonization of public relations, the significance of the human factor, and citizens' initiatives. Improving the social sphere in the northern region can be achieved through successful business practices and implementing market mechanisms that balance state, public, and private interests. The article argues that optimizing managerial regulation in the region's social sphere is based on well-established legislative practice of social welfare.

An analysis of scientific literature, along with qualitative and quantitative empirical research, uncovered the most pressing social issues in the region. This analysis led to insights about the current state of the social sphere in the Yamalo-Nenets Autonomous Okrug and helped identify strategies to optimize management approaches that aim to enhance public trust in government authorities. The interpretation of primary sociological data allowed to highlight critical areas for socio-economic development in the region's cities, such as healthcare, education, housing affordability, rising utility prices, and access to consumer goods. The survey results revealed respondents' priorities, which included health, family, financial stability, employment, etc. Furthermore, the survey results underscored the necessity of considering public opinion on enhancing social infrastructure and establishing continuous feedback with residents regarding vital socio-economic development sectors in cities.

In conclusion, the study emphasizes the importance of improving socially-oriented managerial efforts and adopting principle of integrity that considers both economic and social indicators. These indicators enhance overall satisfaction with the quality of public services, including medical, educational, and other services. Only a comprehensive strategy for addressing social challenges is crucial for fostering public well-being, improving human capital, and optimizing the social sphere in the region.

This article explores corporate social responsibility in the context of supporting employees who have children or plan to have them. In light of the demographic crisis in Russia, particularly in Russia, particularly in the Omsk Oblast, this study examines the initiatives of large companies that have developed social support programs for family-oriented employees. The primary focus is on analyzing successful case studies aimed at increasing birth rates by creating conditions that allow employees to balance work and family life. The study reveals that, despite the economic incentives included in state policies, the main issue of the demographic crisis remains unresolved. The demographic situation is further exacerbated by economic problems, a declining number of reproductive women, and uncertainty in the labor market. For this reason, the article suggests engaging businesses in supporting families as a sustainable solution to increase birth rates and improve employees' quality of life. Modern labor market research confirms a shortage of young professionals, presenting employers with the challenge in retaining and motivating their personnel. The labor market competition index in various Russian regions remains low. Furthermore, the high migration rate of skilled workers from these areas aggravates the staff shortage, especially in the industrial and manufacturing sectors. The article provides examples of company programs from organizations such as "Norilsk Nickel", "Transneft" and "MMK". These programs include support measures like material assistance, favorable conditions for large families, and medical and educational services for employees' children. The study demonstrates that these measures, aimed at reinforcing family values, can increase employee loyalty and productivity. Recruitment agencies report that in Omsk the cost of adapting a new employee can exceed 90,000 rubles. Programs of major companies not only serve to motivate employees but also create stable conditions for families, thereby reducing turnover and stabilizing work teams. Thus, based on modern statistical data, this article confirms that implementing social support programs for employees with family responsibilities has a significant positive impact on both the demographic situation and various business performance indicators.

This article aims to analyze and adapt distributed management models within the context of students' research activities. The study explores various management approaches, including binary, subsidiarity, matrix, and participatory management. The main attention is given to the models that promote management decentralization and active student involvement in decision-making process. The research methodology includes an analysis of 38 publications in both Russian and English sourced from scientific databases such as eLibrary.ru, Google Scholar, and JSTOR. The study examines management practices from educational institutions and corporate structures to assess their adaptability within universities. The findings indicate that the implementation of distributed management models aids in developing student scientific societies and enhances the flexibility and efficiency of management processes in universities. Both binary and matrix management models help harmonize vertical and horizontal structures, thereby improving interaction between students and faculty. In conclusion, the article stresses the importance of adapting successful management practices from other sectors of the economy to the educational environment to improve the quality of student research and the effectiveness of scientific research and innovation activities.

This article examines health-preserving technology such as cold practices, which is gaining popularity in modern society. This technology is alternatives to medical methods for maintaining health, strengthening immunity, and preventing seasonal illnesses. This study aims to identify the motivational features of individuals who practice hardening and other forms of cold exposure taking into account their socio-demographic characteristics (gender, age, education level, occupation, and marital status). The research objectives include: identifying the conceptual foundations of the respondents' understanding of hardening technology; analyzing factors that motivate or demotivate individuals to participate in hardening procedures; determining the most popular types of hardening practices; developing effective strategies for promoting cold exposure techniques in Russia based on respondents' opinions.

This study received support from the research and education center "Health Region" as a part of the "Scientific Campus. CryoHacking 2.0" project, which focuses on the human body's adaptation to low temperatures. The research methods are general sociological and theoretical. The empirical base was collected through an online survey targeting respondents from nine regions of the Russian Federation. Based on the results, we formulate key factors influencing the choice of this health-preserving technology, as well as factors that reduce motivation for hardening practices. The research highlights both the physiological and psychological effects of hardening, leading to the conclusion that integrating hardening procedures into the daily routines of the Russian population is beneficial. Additionally, the article identifys the preferred sources of information regarding hardening and cold exposure practices, based on the respondents' socio-demographic characteristics.

With our sociological research findings, we developed recommendations for the development and popularization of winter swimming and hardening practices in Russia. These recommendations consider modern trends such as digitalization, the increasing use of interactive content, consumer interaction formats, the rise of storytelling technology, and the pursuit of alternative medical methods for health maintenance.

Practical significance: The findings of this study will be of interest to organizations involved in hardening and winter swimming, medical institutions researching these practices, and businesses sponsoring events related to health-preserving techniques. Furthermore, the study lays a foundation for further research in the field of motivation, including gender aspects.

The emergence of a new strategic direction focused on large-scale domestic tourism development has prompted the search for innovative management tools aimed at promoting regional tourism, enhancing tourist attractiveness, and improving infrastructure. One of the fundamental aspects of this development is social. Rus sians' expectations regarding domestic tourism, along with their behavioral traits and preferences, are crucial for creating strategic models. These models cause the priorities for developing domestic tourism, which capitalize on each region's unique strengths to satisfy growing tourist demand. The government faces the dual challenge of not only creating comfortable conditions for tourism but also addressing the social stereotypes that influence Russians' attitudes toward regional tourism. Research on various types of regional tourist products indicates a demand for a comprehensive approach to create a region's tourist attractiveness. This approach seeks to engage tourists from diverse demographic and socio-economic backgrounds. The gradual enhancement of regional tourism potential fosters the emergence of new industry leaders who prioritize consumer needs and are capable of developing long-term forecasts to boost tourist flows. Research identified several key factors essential for the development of domestic tourism: unique tourist potential, the formation and promotion of a strong tourist brand, understanding the characteristics of the target consumer, and adapting infrastructure to meet its needs. The aim of this study is to analyze the tourism development system in the Tyumen region, define its objectives, and align them with the federal concept for domestic tourism development. The conclusions of the article define a set of characteristics that determine the unique aspects of tourism development in the Tyumen region.

The relevance of this article is substantiated by the widespread use of network forms of interaction in modern society and increasing impact of on various social processes. The tasks connected with management influence over objects of network organizations practices are increasingly encountered in social management practice. As a result, there is a rising scientific interest in research of specifics of social networks as objects of management, alongside an emerging objective need for developing methodology for managing these networks. One promising area of research is the exploration of opportunities for integrating social actors into an abstract network for further research in research and social management. The aim of this article is to establish the methodological foundations for integrating social subjects into a nominal network structure and to justify the applicability of this object for solving social management tasks. The main methods employed in this empirical research included surveys of participants in specialized educational projects for older adults and interviews with Russian experts in gerontoeducation institutions. The study of the mechanisms underlying the organization and functioning of domestic gerontoeducation institutions suggests that these communities can be interpreted as social networks for scientific and management tasks. The concepts presented in this article contribute to the theoretical foundations of the sociology of management by offering insights into the mechanisms that influence the functioning and development of social networks.