The practical necessity of studying perspectives for the effective use of the social potential of the Arctic zone of the Russian Federation and determining the direction and mechanisms of its development set the vector of goal setting within the framework of this research problem. As a basis, the authors used the results of sociological research, including the author's, the works of scientists in sociology and management theory. The article shows that in the process of analyzing the main concepts and categories, a systematic approach was used, which is due to its effectiveness, openness and transparency. Representatives of state structures, authorities, business, social communities were included as actors in the processes of social interactions, which is especially important in the context of the instability of the life of modern Russian society. For the basic category, the authors used social health, the main characteristics of which are presented in the text of the article. The author's methodological excursus made it possible to substantiate the results of the study as the initial basis for the development of an indicative model of social health in the northern regions of the Russian Federation. An analysis of the content of scientific literature on the health of the population of the Arctic territories and the author's research, including an expert survey in the Yamalo-Nenets Autonomous Okrug, the Arkhangelsk region and Chukotka Autonomous Okrug, made it possible to identify the most important areas of negative change in the social environment of the inhabitants of the Arctic, including the indigenous peoples of the North, which leads to the violation of their traditional way of life, increased risks of various diseases, including non-communicable ones, and the consequence of these processes is the deterioration of the general and social health of the population of the northern territories. The materials of the article and the analytics carried out based on the results of the author's sociological research can be used for the formulation and adoption of managerial decisions by power structures on the problems of social health of residents of the Arctic zones of the Russian Federation.

   The article is devoted to the study of the existing experience of Russian engineering universities in the implementation of project-based learning practices. Project-based learning in modern socio-economic conditions, on the one hand, acts as a tool for individualizing the educational trajectories of students, on the other hand, provides opportunities for the development of existing and building new interactions between the university and its industrial partners, both in the direction of education and the joint implementation of innovative projects. According to the results of the scientific research, an analysis of the current situation with the organization of project-based learning in engineering universities was carried out; the prerequisites and prospects for the development of this direction were identified; a model of project-based learning was proposed, which implies a focus on building mutually beneficial interactions with industrial partners, while meeting the needs of students for the possibility of individualizing their educational trajectory. Based on the studied experience project-based learning in engineering universities and the results obtained, the prospect of further research was formulated. Topical issues are the scaling of project-based learning, the development and testing of mechanisms for the interaction of educational and extracurricular activities of students.

   The problem of this work is the research ambiguity regarding the phenomenon of consumerism, namely its essential characteristics.

   The article shows the sociological essence of consumerism, which is characteristic of the capitalist way of life. This essence is connected not just with consumption for the sake of reproduction of life, but with consumption as a way of demonstrating oneself in front of other people. Consumption is associated with the desire for self-positioning, demonstrating status in public. The admiring gaze of an outsider is elevated by the consumer into the meaning of life. More correct in relation to the consumer society is not the dichotomy of "to have or to be", but "to be or to seem". Under the conditions of capitalism, the functioning of advertising resembles a decentralized conglomerate of power relations, where numerous competing advertisers exercise micro-power over their addressees through their suggestive actions.

   In modern socio-economic conditions, the competitiveness of countries and territories is largely due to human potential development and human capital as its active component. The Republic of Tatarstan has a high human development index and is one of the leading regions. Human potential, accumulation and preservation of human capital are declared one of the axial strategic goals of its socio-economic development. The basic component of human potential is education, which largely influences on the formation and growth of human capital.

   The relevance of research into the influence of this component determined the purpose of the author's research - to identify the semantic features of the educational component constructed by the official discourse of Tatarstan and to make an expert assessment of the actual results of its development in the regional context.

   The relevance of research into the influence of this component determined the purpose of the author's research. This research is to identify the semantic features of the educational component constructed by the official discourse of the Republic of Tatarstan and to make an expert assessment of the actual results of its development in the regional context. In the author's sociological study, the methods of content analysis and expert survey were used, which made it possible to highlight the semantic features of the studied component of human potential, constructed by the official discourse of the direction of its development and improvement, as well as expert assessments of the results of the social policy of development of the educational component of human potential declared by the regional authorities. The conducted research made it possible to fix a high level of significance of the influence of the educational component in the official and expert discourses, as well as the factual unresolved issues. A sufficiently effective regional education system forms a rich human potential, but it doesn't transform into human capital, therefore, in modern socio-economic conditions, the most acute problem is the possibility of realizing the existing human potential, which requires special attention from the regional and federal authorities.

   The article considers the issue of a comparative analysis of the relationship between the rise of terrorism and the existing restrictions on the opposition in national elections. It gives an analysis of the influence of the types of political regimes, limited and unrestricted types of elections, as well as various indicators of the stability of states and their socio-economic development. The author of the article uses descriptive statistics analysis and develops seven negative binomial regression models that take into account choices in more than 150 countries between 1970 and 2015. The result proves that the government's holding of unrestricted elections is associated with an increase in terrorist violence in non-democratic countries, but with a decrease in terrorism in democratic ones. At the same time, restricting the participation of opposition groups in elections is associated with a decrease in the level of terrorist violence in non-democracies, but with an increase in the level of terrorism in democracies. In general, the data obtained indicate a strong and significant relationship between the types of national elections and the risk of terrorism in countries with different political regimes.

   In modern conditions, youth policy is becoming not only a fundamental circumstance of socio-economic and political life, but also a strategic direction of the state. It is generally recognized that youth is the driving force of society and the source of innovation. In this regard, the implementation of youth policy is envisaged at all levels of government, including the municipal level. Municipal youth policy is considered as the most important tool for the formation, development and active use of youth potential, and, as a result, a key factor in the development of the territory. It is important to understand that the youth direction implies clearly formulated goals and objectives, which will provide effective ways of its implementation. Based on the analysis of scientific approaches, the article reveals the content of the next concepts: "youth", youth policy". It considers the main directions of youth policy in the urban settlement Lyantor. Based on the study of the opinion of the Lyantor youth, the content of the youth policy is revealed, the features of its implementation are identified, and a conclusion is made about the need to use innovative approaches in working with this category of the population.

   At present, mechanisms for citizen engagement in the development of the urban environment are being actively institutionalized. Against the background of projects and standards adopted at the federal level, in which the involvement of the population in decision-making is a prerequisite, it becomes relevant to study the development documents of the territories themselves in order to take into account these trends in the practice of municipal management. In the study, which is presented in this article, strategies for the socio-economic development of small territories are taken as complex documents, the content analysis of which made it possible to determine their orientation to the requirements of the modern standard for citizen engagement in solving issues of urban environment development. The study sample included 12 small towns of the Ural Federal District. As a result of the analysis, the problems of citizen engagement in the management of the development of small territories were determined.

   In modern conditions of tourism and hospitality, the national nature of guests service in the Russian Federation has a significant impact on the formation of the image of local hospitality, the level of Russian service and, as a result, the image of the country. Modern society rarely considers the older generation as an active resource due to their age characteristics that can affect professional activities. However, an important criterion of a civilized society is the attitude of the state to older citizens, pensioners and their living conditions. The rapidly developing hotel industry of Russia every year plays an increasing role in the country's economy. However, the existing problems of the Russian hotel business impede the achievement of the world level. All of this requires the development of a new approach in relationships, communication skills, and skills to accept yourself and others, which is relevant for research of sociologists.

   As the title implies, the article describes constant changes in values of the individual and social groups, their value orientations, which determine the interaction of people in society. The article examines the change in priorities in the declared values of individuals in Russian society. For that purpose, a sociological study of values of Russians was carrying out for fifteen years; the study was conducted in three stages by interviewing. The study made it possible to identify dynamics of values declared by the respondents as a priority. The leading values in Russian society throughout all stages of the study are family values and confidence in the future. The results of the study showed that the values of interesting work and material well-being have become more relevant. At the same time, the values of approval of actions, respect from other people and the desire to move up the career ladder, to possess power are not so important for the respondents.